Privacy Policy
At Ananta Yoga, we are committed to maintaining the trust and confidence of our website visitors. In particular, we want you to know that Ananta Yoga is not in the business of selling, renting or trading email lists with other companies and businesses for marketing purposes.
In this Privacy Policy, we’ve provided detailed information on when and why we collect your personal information, how we use it, the limited conditions under which we may disclose it to others and how we keep it secure.
You are entitled to view, amend or delete the personal information that we hold about you. Please let us know at any time if you want to change your personal information by emailing us at shayla@anantayoga.life
1. DATA COLLECTION: WHAT WE COLLECT, WHY WE COLLECT IT AND HOW WE USE IT
Personal data means any information capable of identifying an individual. It does not include anonymized data. We may process the following categories of personal data about you:
Communication Data: Includes any communication that you send to us either through the contact form on our website, through email, text, social media messaging, social media posting or any other communication that you send us. We process this data for the purposes of communicating with you, for record keeping and for the establishment, pursuance or defense of legal claims. Our lawful ground for this processing is our legitimate interests which in this case are to reply to communications sent to us, to keep records and to establish, pursue or defend legal claims.
Customer Data: Includes data relating to any purchases of goods and/or services such as your name, title, billing address, delivery address, email address, phone number, contact details, purchase details and your card details. We process this data to supply the goods and/or services you have purchased and to keep records of such transactions, for example, to comply with our legal obligation to keep records for tax purposes. Our lawful ground for this processing is the performance of a contract between you and us and/or taking steps at your request to enter into such a contract.
User Data: Includes data about how you use our website and any online services together with any data that you post for publication on our website or through other online services. We process this data to operate our website and ensure relevant content is provided to you, to ensure the security of our website, to maintain back- ups of our website and/or databases and to enable publication and administration of our website, other online services and business. Our lawful ground for this processing is our legitimate interests which in this case are to enable us to properly administer our website and our business.
Technical Data: Includes data about your use of our website and online services such as your IP address, your login data, details about your browser, length of visit to pages on our website, page views and navigation paths, details about the number of times you use our website, time zone settings and other technology on the devices you use to access our website. The source of this data is from our analytics tracking system. We process this data to analyze your use of our website and other online services, to administer and protect our business and website, to deliver relevant website content and advertisements to you and to understand the effectiveness of our advertising. Our lawful ground for this processing is our legitimate interests which in this case are to enable us to properly administer our website and our business and to grow our business and to decide our marketing strategy.
Marketing Data: Includes data about your preferences in receiving marketing from us and our third parties and your communication preferences. We process this data to enable you to partake in our promotions such as competitions, prize draws and free giveaways, to deliver relevant website content and advertisements to you and measure or understand the effectiveness of this advertising. We do our best to only present you with products and services that you are actually interested in, and in order to do this, we keep track of data such as the emails you open and click on, our web pages that you visit, our videos that you watch, and the products and services you purchase, or show an interest in. Our lawful ground for this processing is our legitimate interests which in this case are to study how customers use our products/services, to develop them, to grow our business and to decide our marketing strategy, in order to best serve our customers with content, products and services which they are genuinely interested in.
We may use Customer Data, User Data, Technical Data and Marketing Data to deliver relevant website content and advertisements to you (including Facebook adverts or other display advertisements) and to measure or understand the effectiveness of the advertising we serve you. Our lawful ground for this processing is legitimate interests which is to grow our business, while creating value for the marketplace, both with our free content, and our paid products and services. We may also use such data to send other marketing communications to you. Our lawful ground for this processing is either consent or legitimate interests (namely to grow our business).
Sensitive Data: We do not collect any Sensitive Data about you. Sensitive data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. We do not collect any information about criminal convictions and offences.
Where we are required to collect personal data by law, or under the terms of the contract between us, and you do not provide us with that data when requested, we may not be able to perform the contract (for example, to deliver goods or services to you). If you don’t provide us with the requested data, we may have to cancel a product or service you have ordered but if we do, we will notify you at the time.
We will only use your personal data for the purpose it was collected for or for a reasonably compatible purpose if necessary.
2. HOW WE COLLECT YOUR PERSONAL DATA
We collect data about you by you providing the data directly to us (for example by filling in forms on our website, by engaging with us on our social media pages or by sending us emails).
We may receive data from third parties such as analytics providers like Google, advertising networks such as Facebook, search information providers such as Google, and providers of technical, payment and delivery services, such as data brokers or aggregators.
3. MARKETING COMMUNICATIONS
Under the Privacy and Electronic Communications Regulations, we may send you marketing communications if (i) you made a purchase or asked for information from us about our goods or services or (ii) you agreed to receive marketing communications and in each case you have not opted out of receiving such communications since. Under these regulations, if you are a limited company, we may send you marketing emails without your consent. However you can still opt out of receiving marketing emails from us at any time.
Specifically, when you request one of our Free Gifts – such as an eBook, Audio Recording, Video or Video Series – by entering your Email Address on one of our Pages that asks you to enter your email address, we will deliver that Free Gift to you via Email.
Requesting one of our Free Gifts – such as a Special Report, eBook, Audio Recording, Video or Video Series – subscribes you to our e-newsletter.
As part of the registration process for our e-newsletter, we collect personal information. We use that information for a couple of reasons: to tell you about stuff you’ve asked us to tell you about; to contact you if we need to obtain or provide additional information; to check our records are right and to check every now and then that you’re happy and satisfied. We don’t rent or trade email lists with other organizations and businesses.
We use a third-party provider, MailChimp, to deliver our e-newsletter. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter. For more information, please see MailChimp’s Privacy Notice.
You can unsubscribe to general mailings at any time of the day or night by clicking the Manage Subscription Link at the end of any one of our e-newsletters or marketing messages, or by emailing us at shayla@anantayoga.life
If you opt out of receiving marketing communications, this opt-out does not apply to personal data provided as a result of other transactions, such as purchases.
4. DISCLOSURE OF YOUR PERSONAL DATA
We may have to share your personal data with the parties set out below:
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Service providers who provide IT and system administration services.
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Professional advisers including lawyers, bankers, accountants, auditors and insurers.
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Government bodies that require us to report processing activities.